Simca stand at the New York Auto Show 1968

This authentic 1960s color photograph, captured in 1968, features the Simca exhibition stand at the New York Auto Show. The archival image highlights the French automaker’s presence under the Chrysler corporate umbrella, showcasing the compact Simca 1000 and the newly introduced Simca 1118 (the American-market version of the 1100). A promotional model in a vibrant purple dress stands next to a display car, positioned near a large yellow sign featuring the era’s marketing slogan: “Simca is a good friend.” These small, fuel-efficient vehicles were imported by Chrysler to compete with the rising popularity of European and Japanese economy cars. The display at the New York Coliseum also features technical pylons and period-correct branding that emphasized the car’s 5-year/50,000-mile warranty. While the New York Coliseum was demolished in 2000 to make way for the Time Warner Center, this factual record preserves the height of the French brand’s efforts to establish a foothold in the American market. All our images are available as royalty-free instant downloads for use in books, media, and creative projects – or make your own prints for home, work, or as a truly unique gift.