Pepsi Cola Pavilion – New York World’s Fair 1964
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Looking across to the Pepsi building featuring Walt Disney’s “it’s a small world”, an indoor boat ride which was moved To Disneyland after closure.
Note the 120ft ‘Tower of the Four Winds’, a brainchild of Walt Disney which sat outside the pavilion to add some pizzazz to an otherwise plain building. It contained “more than 100 spinning, swiveling, oscillating elements of as many colors and shapes”.
Designed by Rolly Crump it was constructed by an engineering company who beefed up the design, much to the chagrin of the designer who thought it had lost its delicate lines. When asked by Walt Disney what he thought about the finished result Mr Crump replied “I think it’s a piece of crap” to which Walt replied “It can’t be a piece of crap, it cost me $200,000! Besides I like it.”
After the fair Walt wanted to bring it back to Disneyland but was advised against it due to the moving costs and liability issues of pieces flying off in the park. So it was scrapped. Mr Crump was not too upset.
Note the arch – there were 11 of these scattered around the fair all sponsored by General Foods. They were used to display news along with events, advertising and facts about the fair. After closure one of the arches was moved to Rocky Point State Park in Rhode Island.
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