Pepsi Cola Pavilion – New York World’s Fair 1964
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Taken from the rooftop viewing area of the Eastman Kodak Pavilion looking across to the Pepsi Cola Pavilion featuring Walt Disney’s “it’s a small world”, an indoor boat ride which was moved To Disneyland after closure – the ride started outside the show building as it still does today.
Note the 120ft ‘Tower of the Four Winds’, a brainchild of Walt Disney which sat outside the pavilion to add some pizzazz to an otherwise plain building. It contained “more than 100 spinning, swiveling, oscillating elements of as many colors and shapes”.
Designed by Rolly Crump it was constructed by an engineering company who beefed up the design, much to the chagrin of the designer who thought it had lost its delicate lines. When asked by Walt Disney what he thought about the finished result Mr Crump replied “I think it’s a piece of crap” to which Walt replied “It can’t be a piece of crap, it cost me $200,000! Besides I like it.”
After the fair Walt wanted to bring it back to Disneyland but was advised against it due to the moving costs and liability issues of pieces flying off in the park. So it was scrapped. Mr Crump was not too upset.
In the distance rises the massive Better Living Center, one of the fair’s largest buildings and another structure with a rooftop viewing deck — one of several elevated vantage points where visitors could admire the sprawling fairgrounds below.