Oxford Street, London 1970

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Oxford Street at Oxford Circus, London, 1970 – corner of Argyll Street.

 

This vibrant street scene captures Oxford Circus at the start of the 1970s, shortly after the one-way traffic system was introduced to tame the heavy congestion around the junction. Crowds line the pavement outside Oxford Circus Underground station, its red-roundel totem clearly visible above the entrance. Next door is a busy Wimpy Restaurant, one of the chain’s prime West End locations, serving up its trademark grill-plate burgers and knickerbocker glories to shoppers, office workers and tourists.

Further along, the neon-lit façade of the News Cinema dominates the left-hand side of the frame. This was the New Academy News Theatre, one of London’s last surviving newsreel cinemas. Opened in 1936, it was part of a wave of small picture houses designed for continuous programmes: Pathé and British Movietone newsreels, travelogues, cartoons and short features. Patrons could drop in at any point, watch a rolling 60–70-minute programme, and leave whenever they liked – perfect for killing time between shopping.

By the 1960s it was rebranded as the Academy Twin, becoming one of London’s first two-screen cinemas, though it kept the towering vertical “NEWS” sign seen here. Despite attempts to modernise, it struggled against the rise of television and larger, more commercially focused cinemas. The theatre finally closed in 1986, and the building was later demolished as part of West End redevelopment.

The mixture of black cabs, Ford Z-cars, the queues outside the Tube, and the eclectic shop signs all capture Oxford Circus at its bustling early-70s peak – a moment when the West End was still a place of neon, newsreels and Wimpy bars.

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