Mayfair Mall, Wauwatosa, Wisconsin 1963

This authentic 1960s color photograph, captured in 1963, showcases the expansive mid-century modern architecture of Mayfair Mall in Wauwatosa, Wisconsin. The archival image highlights the prominent Marshall Field & Company anchor store, featuring its elegant cursive signage on a light-colored masonry facade and a distinctive zigzag-patterned canopy over the main entrance. In the background, the multi-story Mayfair Professional Building stands with a rhythmic grid of windows, connected to the retail complex. The vast asphalt parking lot in the foreground is occupied by a variety of period-correct automobiles, including several station wagons and sedans such as a blue 1962 Ford Galaxie. Tall, multi-fixture light poles and a unique graphic pylon sign with stylized figures further define the suburban commercial aesthetic of the era. Opened in 1958 as an open-air shopping center, Mayfair Mall was a premier destination for the Milwaukee metropolitan area. While the mall was eventually enclosed in the 1970s and has undergone numerous expansions, the original Marshall Field’s building (later converted to Macy’s) remains a cornerstone of the site. This factual record preserves the clean lines and spacious planning of one of the Midwest’s most influential early shopping centers. All our images are available as royalty-free instant downloads for use in books, media, and creative projects – or make your own prints for home, work, or as a truly unique gift.