Lloyd Center, Portland OR 1963

This authentic 1960s color photograph, captured in 1963, showcases the impressive exterior of the J.C. Penney Co. and Woolworth department stores at Lloyd Center in Portland, Oregon. The archival image highlights the mall’s mid-century architectural style, featuring a combination of textured white geometric panels on the Penney’s building and expansive red brick walls on the Woolworth wing. The iconic red block lettering of the “WOOLWORTH” sign is prominently displayed above a long, covered walkway. Along the street, several period-correct automobiles are parked, including a blue 1955 Ford Mainline and a white 1961 Dodge Dart. American and state flags fly at half-mast from poles atop the building, reflecting a moment of national significance during the early sixties. Opened in 1960, Lloyd Center was a landmark development for the Pacific Northwest, holding the title of the largest shopping center in the world at the time. While the Woolworth brand has since vanished from the American retail landscape and the J.C. Penney location closed in 2014, the Lloyd Center complex remains a major feature of Portland’s commercial district. This factual record preserves the clean, modern aesthetic of 1960s urban planning and retail design. All our images are available as royalty-free instant downloads for use in books, media, and creative projects – or make your own prints for home, work, or as a truly unique gift.