Johnson Wax Pavilion – New York World’s Fair 1964
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Beyond the Solar Fountain can be see the distinctive domed structure of the Johnson Wax Pavilion, designed by architect Lippincott & Margulies in consultation with Frank Lloyd Wright protégé William Bernoudy. Beneath the dome sat a 500-seat theater where visitors watched To Be Alive!, a 20-minute multi-screen documentary celebrating the diversity of human experience. The film became one of the fair’s most talked-about attractions and later won an Academy Award. After the fair closed, the theater (minus the dome) was moved to Racine, Wisconsin, where it became the Golden Rondelle Theater — still in use by S. C. Johnson today.
Straight ahead is one of the Brass Rail fast-food stands, easily identified by the whimsical marshmallow-like roof. The chain operated more than twenty quick-service locations across the fairgrounds, offering classics like 35¢ hamburgers, 25¢ fries or ice cream, and 15¢ soft drinks — prices fondly remembered by many fairgoers.
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