Guinness beer truck in New York City 1975
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A 1970s color photo of a Guinness delivery truck parked on a Manhattan street. The vehicle is an International Loadstar 1810, featuring a side-loading body with prominent Guinness branding and barrels visible in the back. The truck belongs to The Guinness-Harp Corp, then based on Review Avenue in Long Island City. In the background, a blue 1970s sedan and a white delivery van are parked along the curb near a “No Standing Anytime” sign, typical of the Midtown or Financial District streetscape of the era.
Today, the International Loadstar series is a classic of American industrial design, though it has long since been replaced by modern, aerodynamic logistics fleets. The Guinness-Harp Corp’s Long Island City facility has transitioned along with the neighborhood’s industrial decline and subsequent residential boom. While Guinness remains a staple in New York bars, delivery methods and regional distribution centers have modernized significantly since 1975.
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About Retro Stock Photography
Retro Stock Photography specializes in genuine vintage color photographs from the 1950s through the 1990s, all available as royalty-free instant downloads. Our photos are popular for editorial features, books, magazines, websites, documentaries, advertising, social media, local history projects, creative design, and as unique gifts when printed.
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