Eastman Kodak Pavilion – New York World’s Fair 1964
$20.00
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One of the most visually iconic structures at the Fair, the Eastman Kodak Pavilion was impossible to miss thanks to the towering five-sided Kodak Picture Tower, which displayed enormous 36-by-30-foot colour photographs — the largest outdoor photo prints ever shown at the time. These giant images were changed monthly, meaning visitors never saw the same display twice. The rotating photographs hovered above the landscape like billboards of the future, visible from almost anywhere on the fairgrounds.
Below the tower, the pavilion featured a sweeping reinforced-concrete roof with a distinctive wave-like profile, giving it a modern, organic form that stood apart from traditional box-shaped exhibition halls. Inside were 15 exhibition areas, including hands-on displays, product showcases and two small theaters showing films about the science and art of photography.
Visitors could climb to the roof terrace, which doubled as a viewing platform overlooking the fair — a popular spot for snapshots, appropriately enough. Kodak encouraged visitors to experiment with new colour film, flash cartridges and the latest Instamatic cameras, many of which were first introduced here.
More than just an exhibit, the pavilion became part of the Fair’s visual identity — celebrating the idea that photography wasn’t just a technology, but a way to document and share a rapidly changing world.