Dodge Charger at the New York Auto Show 1966

This authentic 1960s color photograph, captured in 1966, documents a high-energy promotional event for the all-new Dodge Charger at the New York Auto Show. The archival image features the “Guess the Goodies” contest, where a silver 1966 Dodge Charger was filled to the brim with assorted candies, chocolates, and treats to showcase its cavernous interior and fold-down rear seats. A promotional model, dressed in a black turtleneck and slacks with a decorative horn slung over her shoulder, sits on the front fender while speaking into a microphone to the surrounding crowd. The background is filled with mid-century showgoers and illuminated signage for the Dodge “Charger” and “Polara” lines, as well as a Datsun booth where an attendee holds a promotional newspaper. This event at the New York Coliseum marked the public introduction of the first-generation Charger, a fastback model that would become a cornerstone of the American muscle car era. While the Coliseum was demolished in 2000, this factual record preserves the creative marketing tactics and vibrant atmosphere of 1960s automotive exhibitions. All our images are available as royalty-free instant downloads for use in books, media, and creative projects – or make your own prints for home, work, or as a truly unique gift.