Borden’s Frozen Dessert, Coney Island, NY 1963
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A view of the Borden’s Frozen Dessert stand on the Coney Island boardwalk, photographed in 1963. The concession advertises ice cream, frozen desserts, cold drinks, and fresh fruit ices beneath prominent Borden’s signage.
Above the stand, a large roadside-style billboard promotes Coca-Cola with the slogan “Enjoy a Float with Coke,” a familiar sight along the Coney Island waterfront during this period. Nearby signs point to the Oriole Baths, reflecting the mix of amusements, bathhouses, and refreshment stands that defined the area.
The wooden boardwalk stretches across the foreground as pedestrians walk past, while the structure of a large wooden roller coaster rises in the background, emphasizing Coney Island’s long association with seaside leisure and amusement attractions in mid-20th-century New York.
About Retro Stock Photography
Retro Stock Photography specializes in genuine vintage color photographs from the 1950s through the 1990s, all available as royalty-free instant downloads. Our photos are popular for editorial features, books, magazines, websites, documentaries, advertising, social media, local history projects, creative design, and as unique gifts when printed.
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