AMC AMX at the New York Auto Show 1968

This authentic 1960s color photograph, captured in 1968, documents the high-energy debut of the AMC AMX at the New York Auto Show. The archival image features a white AMX sports coupe with a striking red leather interior and racing stripes, positioned under a circular pavilion decked with “AMX” logos and a checkered flag motif. In the foreground, a promotional model in a sleeveless blue knit vest and white miniskirt stands beside the open driver-side door, while another presenter speaks into a microphone in the background. The scene is crowded with onlookers, capturing the public’s fascination with American Motors Corporation’s bold entry into the two-seat muscle car market. Designed to compete with the Corvette, the AMX was a shortened, high-performance version of the Javelin and remains a significant icon of the late sixties automotive era. While the original exhibition hall in the New York Coliseum has since been demolished to make way for the Time Warner Center, this factual record preserves the excitement of one of the most famous car launches in American history. All our images are available as royalty-free instant downloads for use in books, media, and creative projects – or make your own prints for home, work, or as a truly unique gift.