Oxo Tower, River Thames, London 1977
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OXO Tower Wharf on the River Thames, London, in 1977, with the former OXO cold store still carrying the great rooftop slogan “DEWHURST The Master Butcher”, a reminder of its Vestey ownership. The building had begun life around 1900 as a power station before being rebuilt in 1928–29 by the Liebig Extract of Meat Company as a cold store, complete with its Art Deco tower and the ingenious OXO-shaped windows that famously sidestepped restrictions on riverside advertising. In the foreground, viewed from a passing boat, a Somerton Rayner helicopter is landing on the Barge William heliport, an especially unusual period detail; both the helicopter firm and Star Aviation, which operated the barge, were also Vestey interests. Together the cold-store block, riverside jetty and helicopter landing capture a strikingly commercial stretch of the Thames before the South Bank’s later reinvention.
About Retro Stock Photography
Retro Stock Photography specializes in genuine vintage color photographs from the 1950s through the 1990s, all available as royalty-free instant downloads. Our photos are popular for editorial features, books, magazines, websites, documentaries, advertising, social media, local history projects, creative design, and as unique gifts when printed.
All of our images are scanned directly from original slides and negatives, preserving their authenticity, detail, and character. And because we own the original photographs and copyrights, all of our collection is exclusive to us and not available elsewhere.
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