Hoverspeed advert at Waterloo Station, London 1982
$20.00 $10.00
Instant royalty-free digital download. No watermark. You will receive a JPG image of between 3000 and 4000 pixels on the longest side. Perfect for prints, books, media, creative projects, and more. The download link will appear in the checkout after successful purchase.
This 1982 photograph captures a large illuminated Hoverspeed advertisement at Waterloo Station, using bold blue and red lettering and a stylised hovercraft racing across the Channel to sell the idea of fast cross-Channel travel. The wording promises Dover to Calais or Boulogne in 40 minutes and the slogan Streamlining the channel, neatly summing up the futuristic, speed-driven image that hovercraft services projected in the late twentieth century. As a piece of period station advertising it works especially well, reflecting a time when British Rail termini still carried eye-catching poster panels for ferries, hovercraft and continental travel, and when hovercraft were marketed as one of the quickest and most modern ways to reach France from Britain.
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