AMC Gremlin at the New York Auto Show 1970

This authentic 1970s color photograph, captured in 1970, features the historic debut of the AMC Gremlin at the New York Auto Show. The archival image showcases the subcompact’s radical “kammback” tail design, finished in a vibrant metallic orange with a signature black hockey-stick rally stripe. Positioned prominently at the New York Coliseum, the vehicle is displayed beneath a massive, stylized “Gremlin” sign, flanked by colorful pop-art graphics and “The New American Car” promotional icons. Launched on April Fool’s Day in 1970, the Gremlin was American Motors Corporation’s bold response to the rising popularity of fuel-efficient imports. The display highlights the car’s distinctive long-hood, short-deck proportions and features period-correct whitewall tires with chrome hubcaps. In the background, signage for Lucas and other exhibitors can be seen through the bustling exhibition hall. While the New York Coliseum was demolished in 2000 to be replaced by the Time Warner Center, this factual record documents a defining moment in American automotive history when domestic manufacturers first pivoted to compete in the subcompact market. All our images are available as royalty-free instant downloads for use in books, media, and creative projects – or make your own prints for home, work, or as a truly unique gift.