Marshall Field’s, Mayfair Mall, Wauwatosa WI 1963

This authentic 1960s color photograph, captured in 1963, highlights the premium architectural finishes of the Marshall Field & Company department store at Mayfair Mall in Wauwatosa, Wisconsin. The archival image features the store’s massive flagship wall constructed of variegated natural stone masonry, adorned with the iconic elegant cursive script branding and a series of circular decorative crests. In the foreground, the mall’s original open-air design is showcased through a spacious pedestrian plaza featuring aggregate concrete flooring and brick-bordered garden beds filled with vibrant pink and white flowers. Modernist black street lamps with flared metal shades and slender support arms provide a striking vertical element against the suburban sky. To the left, a covered walkway with dark green support columns offers shade for shoppers visiting nearby retailers. Opened in 1958, Mayfair Mall was designed to provide a sophisticated, park-like shopping environment for the Milwaukee area. While the mall was eventually enclosed in the 1970s and the Marshall Field’s brand was later acquired and rebranded as Macy’s, this stone structure remains a prominent architectural landmark of the site. This factual record preserves the high-modernist style and meticulous landscaping of early American regional shopping centers. All our images are available as royalty-free instant downloads for use in books, media, and creative projects – or make your own prints for home, work, or as a truly unique gift.