Lloyd Center, Portland OR 1963

This authentic 1960s color photograph, captured in 1963, showcases the expansive multi-level layout of the Lloyd Center in Portland, Oregon. The archival image highlights the massive brick facade of the J.C. Penney Co. anchor store, complemented by a long row of smaller retailers including Foreman & Clark, Zukor’s, and Lerner Shops. The mall’s signature mid-century design is evident in the deep, black horizontal overhangs and the white-ribbed siding of the upper level. In the background, the large “M&F” logo for the Meier & Frank department store is visible against a secondary brick building. The parking area in the foreground features a diverse collection of vintage American vehicles, such as a red 1955 Chevrolet 3100 pickup truck, a white 1958 Dodge Sierra station wagon, and a black Volkswagen Beetle. When it opened in 1960, Lloyd Center was the largest shopping mall in the world and represented a major shift toward suburban-style shopping within an urban setting. While the center was eventually enclosed in the early 1990s and has seen significant tenant changes—including the departure of J.C. Penney in 2014—it remains a landmark of Portland’s commercial history. This factual record preserves the impressive scale and modern optimism of the Pacific Northwest’s retail landscape during the early sixties. All our images are available as royalty-free instant downloads for use in books, media, and creative projects – or make your own prints for home, work, or as a truly unique gift.